There are a number of things that make the month of October special. We welcome the Autumnal Equinox at the end of September, so October is the first full month of Fall. In October, each day gets a little shorter. The cooler temps mean that sweaters and hoodies replace tank tops and flip flops. We keep warm by bonfires while sipping hot, spiced cider. An array of beautiful colors replaces the lush green leaves just before they fall to the ground. There is an abundance of apples, pumpkins, and cornstalks. Grizzly ghouls, ghosts, and goblins decorate homes and storefronts, and then they come to life for trick-or-treating at the end of the month.
As we mentioned recently, October happens to be “Merlot Month”, but there is something far more important that makes October special. October is National Breast Cancer Awareness Month. In the City of Brotherly Love, all you have to do is look up at the night sky. You’ll see the Ben Franklin Bridge aglow with pink lights. The city skyline is illuminated in pink as well thanks to Light Up the Night for Breast Cancer Awareness. The Susan G. Komen 3-Day for the Cure was October 4th to the 6th. The 3-day becomes more and more popular every year. Our beloved Philadelphia Eagles don pink cleats, gloves, and other gear in order to show their support of tackling breast cancer.
Despite all of the awareness, the number of breast cancer cases is staggering. There are over 232,000 new cases of breast cancer and about 40,000 deaths annually. One in eight women are at risk of getting breast cancer during their lifetime. One. In. Eight. Chances are most of you reading this blog know someone affected by this disease. It’s a sad reality in this day and age. Early detection is the key in the fight against breast cancer. Make sure you do self-exams once a month. See your doctor regularly for check-ups, and schedule your mammogram when it’s time. While there is no way to prevent it, early detection can increase the chance of survival exponentially.
Pinot Boutique is committed to help raise awareness in the fight against breast cancer. The picture above is of a pink ribbon made out of corks. It was donated by a customer and we’ve put it in our window to show our support. Also, for the month of October, we are offering a 10% discount for any pink items purchased. Stop in, shop, raise awareness, and have a little fun while you’re at it. Think (and buy) pink this October. You’ll be glad you did!
American Cancer Society, www.cancer.org; #pinkcure
Susan G. Komen Philadelphia, www.komenphiladelphia.org; #komenforthecure
Philadelphia Eagles, http://www.philadelphiaeagles.com/community/tackling-breast-cancer.html; #EaglesTBC